What I Do

When I’m working with clients, I do have to remind myself that although I live and breathe online communications, they may not.

They aren’t going to engage in social media all day. And they don’t need to know every last little detail about it either. This is perhaps just 1% of the work that they have to think about.

Businesses that I work with want tools that will help the organisation they work for grow. And if they are going to invest time and money in SEO and social media, they had better produce results.

So every time I suggest a soloution, I’m very aware that they will be giving up time they spend on traditional marketing channels and I make sure we talk through the potential risks and rewards of social media engagement programs and set realistic expectations of utilising SEO. Then determine if social media and SEO is actually appropriate for accomplishing their current marketing objectives or can it be done differently…

Because believe it or not, sometimes social media and SEO are not the answer.