Posts tagged as:

social

Return on Involvement: what people want

24 February 2010

I talk about the new ROI (return on involvement) a lot – maybe too much? Not enough? I don’t know, you tell me…. But if I wanted to sum up one benefit each for small and larger organisations then:
Small is the new big
For small businesses, successfully competing in a local market will come [...]

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Ubiquity, value and change

7 February 2010

You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for you?
This sounds challenging and many will think that to do so is time consuming, but only because they see it as ‘additional work’ on top [...]

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What happens when the media becomes social

6 February 2010

And social becomes the media?
What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour…
It also means that brands, business etc shouldn’t just start throwing money at it – e.g. Just [...]

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Travelling Books

5 February 2010

I was having a chat with my friend Andrew today, and he brought to my attention a website which I think is a fantatsic idea – and one which has a worldwide community.
The site is Book Crossing, and it’s aim is to make the world one big library…! How?
Register with Book Crossing and [...]

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One for your toolbox: Get it into your head!

4 February 2010

Effective search engine optimisation involves many factors. And trying to rank highly within search engine result pages (SERPs) is about providing content that is both relevant and informative; with proper page layout and coding. The coding side is generally taken care of by web developers, however, a lot of consideration should be given to your [...]

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Key Collectors

3 February 2010

It took a while creating your business case for using social media internally, with many late nights and hard work, but at the heart of proposal is idea that people will be more productive through collaborating on projects using social platforms and then publishing their findings internally for all to benefit from.
Productivity increases are [...]

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It ain’t what you do it’s the way that you do it

26 January 2010

I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]

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It starts with hello: being social

23 January 2010

Being social and using social media are two totally different things.
Many businesses view social media as a way to:
• raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients
• engage people with their organisation and hope to ‘push’ them further along the purchasing [...]

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