Posts tagged as:

Social Media

Bubba the bad ass doorman

15 February 2010

In business, how you communicate online (through social networks) will determine how successful you are. Businesses need to think of communicating online more as a private party: if you have an invite, then you’re in,  but if you’re trying to gatecrash then everyone will turn into ‘Buba’ the bad ass doorman…! – and they’re all [...]

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Social Media Fear and the SMASBO

9 February 2010

I asked this question last week at Be2Camp, “Are you afraid of social media?” After a few looks around the room people started to put their hands up – not all, but enough for the question to stick in my mind as something to discuss here.
It’s not the first time I’ve asked this question. Generally [...]

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The sleeper awakens

30 January 2010

One of the largest sporting events in the World, Super Bowl,  is almost as important to the world of advertising as it to the sports in America. But this year, one thing will be different… A company well known for its Super Bowl advertising isn’t advertising this year. Instead it’s putting advertising $s into social [...]

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It starts with hello: being social

23 January 2010

Being social and using social media are two totally different things.
Many businesses view social media as a way to:
• raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients
• engage people with their organisation and hope to ‘push’ them further along the purchasing [...]

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It doesn’t have to be handbags at dawn

21 January 2010

For a while now there’s been a little debate on how effective social media is whilst the perceived ‘reliability’ value of traditional media in the new digital economy is… let’s just say… being challeneged.
Personally, I truly beleive that this world needs both – supporting one another to provide a better all round customer/client experience.
Enhanced Customer [...]

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Nice and easy: free iPhone app

17 January 2010

On the 12th of January I built an iPhone app to bring together my blog posts, twitter feeds and news from Communicate using RSS feeds all in one place.
I didn’t have to program it my self, I used a website called AppMakr that takes care of all of that and publishes it directly to apple [...]

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“There isn’t anything false about hope”

14 January 2010

Siting down last night I watched the film/documentary,  “By the People: The Election of Barack Obama”. I recorded it the other night, it was a one year on thing after he became president (I don’t know where this year has gone though…!) What an amazing, inspiring and emotional roller coaster ride of a journey. The [...]

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Business is fundamentally human not flawed

13 January 2010

“The intranet user interface, in this instance, doesn’t matter because it’s just an internal application used only by our employees. So just focus on what it needs to output and then make it secure”
This, unfortunately is something I hear over and over again. Somehow, when we start talking about internal collaborative applications all of a [...]

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Social media collaboration, integration and Adrian Mole aged 13 and 3/4s

6 January 2010

Although social media is one of those meme’s that is heavily over-used, I believe it’s purely at an early life stage, similar to that of a human growth cycle: i.e. Babies = Internet, Infants = Web and therefore Social Media could be likened to Adrian Mole aged 13 and 3/4  (showing my age a bit [...]

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