Posts tagged as:

roi

Be2Camp – Social Media Week London

2 February 2010

Firstly, apologies for the delay in posting – this was meant to be yesterday’s blog – but I didn’t get home until 10.30pm and felt a bit knackered. Promise I’ll catch up by the end of the week What was that saying ‘the road to hell is paved with good intensions’ …!
Since yeaterday. [...]

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Prescribing return on involvement for the new digital economy

15 January 2010

Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored.
The problem is that marketers  and please excuse this generalisation, only like to [...]

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Social Media: Getting approval from your boss

28 September 2009

You’re on Facebook, Twitter, MySpace, LinkedIn etc.  and know and understand the benefits of using social media as a way of ‘meeting’ your clients and customers – current and prospective. But how can you convince your boss when they think Social Media is really ‘just for kids’ and takes up too much time out of [...]

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Justifying Social Media in terms of ROI

8 September 2009

This post is a prequal to the forthcoming ones on social media strategy/implementation (request from @samatlounge). But as I received an email this evening and I didn’t have a chance to blog today, I thought I’d post it…
In business, implementing and engaging in anything new, justifying ROI has always been a concern. But in relation [...]

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