Posts tagged as:

return on involvement

Bubba the bad ass doorman

15 February 2010

In business, how you communicate online (through social networks) will determine how successful you are. Businesses need to think of communicating online more as a private party: if you have an invite, then you’re in,  but if you’re trying to gatecrash then everyone will turn into ‘Buba’ the bad ass doorman…! – and they’re all [...]

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Social Media Fear and the SMASBO

9 February 2010

I asked this question last week at Be2Camp, “Are you afraid of social media?” After a few looks around the room people started to put their hands up – not all, but enough for the question to stick in my mind as something to discuss here.
It’s not the first time I’ve asked this question. Generally [...]

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I tweet therefore I am

8 February 2010

You and I have opinions. We have favourite foods (mine’s Thai by the way), books , films and personalities.
We like to play sports – when we can. We love the Sci-Fi channel but don’t understand why Eastenders is so popular (subjective opinion so might see a mass exodus of twitter followers )
We [...]

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Be2Camp – Social Media Week London

2 February 2010

Firstly, apologies for the delay in posting – this was meant to be yesterday’s blog – but I didn’t get home until 10.30pm and felt a bit knackered. Promise I’ll catch up by the end of the week What was that saying ‘the road to hell is paved with good intensions’ …!
Since yeaterday. [...]

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The sleeper awakens

30 January 2010

One of the largest sporting events in the World, Super Bowl,  is almost as important to the world of advertising as it to the sports in America. But this year, one thing will be different… A company well known for its Super Bowl advertising isn’t advertising this year. Instead it’s putting advertising $s into social [...]

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The State of Now: #140conf London Meetup

22 January 2010

Yesterday evening I was fortunate to attend the #140conf in London Meetup. What a great night and so well organised by Bernie Mitchell (@BernieJMitchell) and his team. NOTE: If you haven’t hooked up with him yet…you NEED to
The evening was fantastic with speakers: Jeff Pulver (@jeffpulver Jeff’s Blog) – State of NOW, producer [...]

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Prescribing return on involvement for the new digital economy

15 January 2010

Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored.
The problem is that marketers  and please excuse this generalisation, only like to [...]

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