Posts tagged as:

new digital economy

It doesn’t have to be handbags at dawn

21 January 2010

For a while now there’s been a little debate on how effective social media is whilst the perceived ‘reliability’ value of traditional media in the new digital economy is… let’s just say… being challeneged.
Personally, I truly beleive that this world needs both – supporting one another to provide a better all round customer/client experience.
Enhanced Customer [...]

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Prescribing return on involvement for the new digital economy

15 January 2010

Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored.
The problem is that marketers  and please excuse this generalisation, only like to [...]

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