21 January 2010
For a while now there’s been a little debate on how effective social media is whilst the perceived ‘reliability’ value of traditional media in the new digital economy is… let’s just say… being challeneged. Personally, I truly beleive that this world needs both – supporting one another to provide a better all round customer/client experience. [...]
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15 January 2010
Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored. The problem is that marketers and please excuse this generalisation, only like [...]
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