23 January 2010
Being social and using social media are two totally different things. Many businesses view social media as a way to: • raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients • engage people with their organisation and hope to ‘push’ them further [...]
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8 January 2010
Have you ever been asked to take a look at a ‘possible idea’ that could really benefit X, Y or Z but felt implementing it would mean changing the status quo or proposed an idea that meets with a lot of resistance due to internal culture transition issues – i.e. departments “always do their own [...]
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