Posts tagged as:

metrics

How to start using Social Media for business – Part 2

10 September 2009

The very word ’strategy’ can make many people shudder. But it needn’t be that way. After all, strategy is just a series of answers to some specific questions. The trick is to understand what the right questions to ask are in the first place… Hopefully this post will help you find some of those [...]

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Are you QR-ious?

3 September 2009

The Paradigm shift with QR Codes is growing within Advertising, ALL types of Print media, Mobile and e-media communications, information, marketing, product packaging & labeling, POS signage, Print Ads and promotions will never be the same.
Although QR Codes are common in Japan and becoming common in Europe and Nordic countries, their use in print based [...]

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An Investment In Involvement

9 July 2007

In a recent research study completed by Omnicom Group’s OMD, it was determined that a viewer’s engagement with a commercial had a much greater impact on ROI than a viewer’s engagement with the program in which the commercial ran.
In other words, the more attention paid to the commercial itself, rather than just to the program [...]

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