6 February 2010
And social becomes the media? What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour… It also means that brands, business etc shouldn’t just start throwing money at it – [...]
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26 January 2010
I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]
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