Posts tagged as:

communication

Communication is changing, but are you?

24 February 2010

If you haven’t noticed yet, the talk of the town is how to integrate social media into everyday business. Whether from a small business or a global organisation perspective, everyone’s trying to find the ‘best way’ to incorporate social media in some way to solve their ongoing business challenges. But eventually organisations – big and [...]

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The value of a word is the idea it represents

9 November 2009

Words are everywhere but we barely notice them. How many times do you see the word ‘if‘ in a day? Do you ever ponder on what it means? So, as you’re reading this sentence, your eyes are jumping ahead to the next word trying to digest all its meaning. Your brain’s carefully separating the spaces [...]

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In marketing we trust?

30 October 2009

In the past, people readily soaked up what they’ve read in publications or watched on TV; possibly due to people having a ‘limited’ soap box to give feedback to the people pushing the messages. This ‘monolouge’ thankfully, has changed. New forms of communication have paived the way for 2-way conversations about products, services and people. [...]

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Marketing and the ‘Origin of the Species’

22 October 2009

The UK postal strike is a concern for businesses. Not just because of the inconvenience but because many still rely on using traditional methods of trying to communicate with their customers – current and prospective. This concern came up during a chat I had today. I was asked if I thought ‘traditional’ marketing was dead? [...]

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Justifying Social Media in terms of ROI

8 September 2009

This post is a prequal to the forthcoming ones on social media strategy/implementation (request from @samatlounge). But as I received an email this evening and I didn’t have a chance to blog today, I thought I’d post it… In business, implementing and engaging in anything new, justifying ROI has always been a concern. But in [...]

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