Posts tagged as:

change

Communication is changing, but are you?

24 February 2010

If you haven’t noticed yet, the talk of the town is how to integrate social media into everyday business. Whether from a small business or a global organisation perspective, everyone’s trying to find the ‘best way’ to incorporate social media in some way to solve their ongoing business challenges.
But eventually organisations – big and [...]

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Ubiquity, value and change

7 February 2010

You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for you?
This sounds challenging and many will think that to do so is time consuming, but only because they see it as ‘additional work’ on top [...]

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Key Collectors

3 February 2010

It took a while creating your business case for using social media internally, with many late nights and hard work, but at the heart of proposal is idea that people will be more productive through collaborating on projects using social platforms and then publishing their findings internally for all to benefit from.
Productivity increases are [...]

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It ain’t what you do it’s the way that you do it

26 January 2010

I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]

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It starts with hello: being social

23 January 2010

Being social and using social media are two totally different things.
Many businesses view social media as a way to:
• raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients
• engage people with their organisation and hope to ‘push’ them further along the purchasing [...]

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“There isn’t anything false about hope”

14 January 2010

Siting down last night I watched the film/documentary,  “By the People: The Election of Barack Obama”. I recorded it the other night, it was a one year on thing after he became president (I don’t know where this year has gone though…!) What an amazing, inspiring and emotional roller coaster ride of a journey. The [...]

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Have you been green too long?

8 January 2010

Have you ever been asked to take a look at a ‘possible idea’ that could really benefit X, Y or Z but felt implementing it would mean changing the status quo or proposed an idea that meets with a lot of resistance due to internal culture transition issues – i.e. departments “always do their own [...]

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Better the devil you don’t know

1 January 2010

2010 is going to be an exciting year of empahtic change. And by change I mean not only addressing projects/campaigns differently – to see if they can be done more efficiently/effectively – but evaluating who you do business with; whether it’s with suppliers, clients or when you are in your consumer guise.
Successful businesses change as [...]

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