Bubba the bad ass doorman

15 February 2010

In business, how you communicate online (through social networks) will determine how successful you are. Businesses need to think of communicating online more as a private party: if you have an invite, then you’re in,  but if you’re trying to gatecrash then everyone will turn into ‘Buba’ the bad ass doorman…! – and they’re all [...]

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One for your toolbox: VodafoneUK – power of transparency

12 February 2010

What an interesting week it has been. To say it has been busy would be an understatement… But that’s not just from my perspective. It’s been exactly one week since the VodafoneUK twitter posting issue where a worker – not involved with the web team that manages Vodafone’s customer service twitter account – posted a [...]

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Social Media Fear and the SMASBO

9 February 2010

I asked this question last week at Be2Camp, “Are you afraid of social media?” After a few looks around the room people started to put their hands up – not all, but enough for the question to stick in my mind as something to discuss here.
It’s not the first time I’ve asked this question. Generally [...]

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I tweet therefore I am

8 February 2010

You and I have opinions. We have favourite foods (mine’s Thai by the way), books , films and personalities.
We like to play sports – when we can. We love the Sci-Fi channel but don’t understand why Eastenders is so popular (subjective opinion so might see a mass exodus of twitter followers )
We [...]

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Ubiquity, value and change

7 February 2010

You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for you?
This sounds challenging and many will think that to do so is time consuming, but only because they see it as ‘additional work’ on top [...]

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What happens when the media becomes social

6 February 2010

And social becomes the media?
What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour…
It also means that brands, business etc shouldn’t just start throwing money at it – e.g. Just [...]

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Travelling Books

5 February 2010

I was having a chat with my friend Andrew today, and he brought to my attention a website which I think is a fantatsic idea – and one which has a worldwide community.
The site is Book Crossing, and it’s aim is to make the world one big library…! How?
Register with Book Crossing and [...]

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One for your toolbox: Get it into your head!

4 February 2010

Effective search engine optimisation involves many factors. And trying to rank highly within search engine result pages (SERPs) is about providing content that is both relevant and informative; with proper page layout and coding. The coding side is generally taken care of by web developers, however, a lot of consideration should be given to your [...]

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Key Collectors

3 February 2010

It took a while creating your business case for using social media internally, with many late nights and hard work, but at the heart of proposal is idea that people will be more productive through collaborating on projects using social platforms and then publishing their findings internally for all to benefit from.
Productivity increases are [...]

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