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Keyword Research

2 June 2010

How To Make Every Keyword Count Today keywords are almost a currency in their own right; as long as you’re in the top 3 positions on SERPs (search engine results pages) that is! But unless you have more money and time to know what to do with it, some keywords will be out of reach [...]

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SEO: No animals were harmed in creating this website – part 4 of 8

15 March 2010

META Description Over the years META tags have been abused by many in order to try and manipulate search results. But in doing so many sites have been blacklisted. The importance of good META can’t be stressed enough and in this part of my mini series on SEO, I want to discuss why taking the [...]

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SEO: No animals were harmed in creating this website – part 3 of 8

8 March 2010

Page <title> & how it helps increase search engine visibility This is part 3 of 8 of my mini series on SEO. Currently, people use search engines the most to discover websites that contain the most relevant content that they’re looking for. And the ‘Search’ function is also the most used ways site visitors navigate [...]

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SEO: No animals were harmed in creating this website – part 2 of 8

3 March 2010

URLs (Uniform Resource Locator) Yesterday I wrote the intro to this 8 part mini series on SEO. So without further a do, let’s get stuck straight in. Firstly, this isn’t a discussion on what static or dynamic URLs are. (If you want to know to the difference then take a look at this aritcle although [...]

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SEO: No animals were harmed in creating this website – part 1 of 8

2 March 2010

How many websites do you think are out there that underperform? Thousands? Tens of thousands? Answer… far too many! This is where I tell you about one of my hobbies: I like testing sites to see how they perform against their competitors. I know … I’m a bit sad and I need to get out [...]

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One for your toolbox: Get it into your head!

4 February 2010

Effective search engine optimisation involves many factors. And trying to rank highly within search engine result pages (SERPs) is about providing content that is both relevant and informative; with proper page layout and coding. The coding side is generally taken care of by web developers, however, a lot of consideration should be given to your [...]

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You say potato I say solanum tuberosum: search term basics

20 January 2010

You’ve written an excellent post, checked it for grammar and spelling errors and now you’re all ready to publish… but STOP… will what you’ve written get listed on the SERPs (search engine results pages? A recurring issue I see, when discussing website content, is that people tend to write from their perspective – not from [...]

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Exit stage left: the cost to Google if they leave China

14 January 2010

Before I start, I have to say that I’m a little confused over Google’s reason for threatening to pull out of China now, I know they’ve stated that the decision, was a direct consequence of a sophisticated attack and censorship, but the question running around my little brain is why did they agree to the [...]

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