From the category archives:

marketing

The sleeper awakens

30 January 2010

One of the largest sporting events in the World, Super Bowl, is almost as important to the world of advertising as it to the sports in America. But this year, one thing will be different… A company well known for its Super Bowl advertising isn’t advertising this year. Instead it’s putting advertising $s into social [...]

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It starts with hello: being social

23 January 2010

Being social and using social media are two totally different things. Many businesses view social media as a way to: • raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients • engage people with their organisation and hope to ‘push’ them further [...]

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Prescribing return on involvement for the new digital economy

15 January 2010

Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored. The problem is that marketers and please excuse this generalisation, only like [...]

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The ultimate direct mail filter

14 January 2010

This time of year organisations start thinking about Direct Mail campaigns and if you’re one of them then the video below highlights another factor to consider… If however you don’t like receiving Direct Mail – and I can’t think why you wouldn’t – then the video will show you a way of filtering it out… [...]

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“There isn’t anything false about hope”

14 January 2010

Siting down last night I watched the film/documentary, “By the People: The Election of Barack Obama”. I recorded it the other night, it was a one year on thing after he became president (I don’t know where this year has gone though…!) What an amazing, inspiring and emotional roller coaster ride of a journey. The [...]

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Social media collaboration, integration and Adrian Mole aged 13 and 3/4s

6 January 2010

Although social media is one of those meme‘s that is heavily over-used, I believe it’s purely at an early life stage, similar to that of a human growth cycle: i.e. Babies = Internet, Infants = Web and therefore Social Media could be likened to Adrian Mole aged 13 and 3/4 (showing my age a bit [...]

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The evolution of ‘As seen on TV’?

23 December 2009

Something has been ‘niggling’ me over the last few weeks – the situation regarding celebrity endorsements. Especially as there’s been a lot of publicity regarding high profile brands dropping Tiger Woods from their product endorsements. When the sniff of success is in the air for someone ‘Brands’ are very quick to ‘jump on boarrd’. But [...]

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Asking the wrong questions equals procrastination

8 December 2009

Questions are great – but only if they lead to thinking about things differently. If we always ask the same questions are we potentially only exposing ourselves to the same answers? And if that’s the status quo, are we only going to do what we’ve always done? Customers and clients aren’t doing what they’ve always [...]

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