From the category archives:

marketing

Don’t miss out – a simple thank you will suffice

4 October 2010

I get a lot of questions asking about how to communicate with people online, which may seem simple to some but it appears to cause hours of sleepless nights to others… What if should I do if no-one replies? What should I do if someone replies? What tone of voice should I reply in? etc [...]

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An Idea Worth Spreading: Coca~Cola Happiness Machine UK

7 September 2010

I came across this youtube video from Coca~Cola (launched today 7th September 2010) that is truely REMARKABLE, and one that clearly everyone involved in will talk about, think about for a very long time to come. In fact I don’t think they’ll approach a Coke machine ever again without thinking about it or wondering ‘I [...]

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495 Social Niche and Not-So Niche Site Links #LLBS

20 July 2010

This post is support my 7 min talk at the Late Late Breakfast Show, at the Sway Hotel in Holburn tonight (20th July 2010). I will keep adding to this list when I come across sites, but if you know of any that are not here please can you add them in comments. For those [...]

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Twinterview ‘Making Social Media Work for You’ hosted by @abarge

2 July 2010

So as promised becasue the #shoestring tag wasn’t displaying the stream correctly – I think it was sabotaged #joke – I’ve integrated my tweets into the stream for those who might have found it difficult to follow… If you were following along and didn’t manage to get a question in or you’ve thought up a [...]

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Return on Involvement: what people want

24 February 2010

I talk about the new ROI (return on involvement) a lot – maybe too much? Not enough? I don’t know, you tell me…. But if I wanted to sum up one benefit each for small and larger organisations then: Small is the new big For small businesses, successfully competing in a local market will come [...]

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Communication is changing, but are you?

24 February 2010

If you haven’t noticed yet, the talk of the town is how to integrate social media into everyday business. Whether from a small business or a global organisation perspective, everyone’s trying to find the ‘best way’ to incorporate social media in some way to solve their ongoing business challenges. But eventually organisations – big and [...]

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Bubba the bad ass doorman

15 February 2010

In business, how you communicate online (through social networks) will determine how successful you are. Businesses need to think of communicating online more as a private party: if you have an invite, then you’re in, but if you’re trying to gatecrash then everyone will turn into ‘Buba’ the bad ass doorman…! – and they’re all [...]

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Ubiquity, value and change

7 February 2010

You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for you? This sounds challenging and many will think that to do so is time consuming, but only because they see it as ‘additional work’ on [...]

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What happens when the media becomes social

6 February 2010

And social becomes the media? What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour… It also means that brands, business etc shouldn’t just start throwing money at it – [...]

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