2 July 2010
So as promised becasue the #shoestring tag wasn’t displaying the stream correctly – I think it was sabotaged #joke – I’ve integrated my tweets into the stream for those who might have found it difficult to follow… If you were following along and didn’t manage to get a question in or you’ve thought up a [...]
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15 January 2010
Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored. The problem is that marketers and please excuse this generalisation, only like [...]
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