From the category archives:

internal processes

What happens when the media becomes social

6 February 2010

And social becomes the media? What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour… It also means that brands, business etc shouldn’t just start throwing money at it – [...]

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Key Collectors

3 February 2010

It took a while creating your business case for using social media internally, with many late nights and hard work, but at the heart of proposal is idea that people will be more productive through collaborating on projects using social platforms and then publishing their findings internally for all to benefit from. Productivity increases are [...]

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Be2Camp – Social Media Week London

2 February 2010

Firstly, apologies for the delay in posting – this was meant to be yesterday’s blog – but I didn’t get home until 10.30pm and felt a bit knackered. Promise I’ll catch up by the end of the week What was that saying ‘the road to hell is paved with good intensions’ …! Since yeaterday. a [...]

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One for your toolbox – Ping.fm

29 January 2010

Yesterday I posted a question on Twitter asking “what would you like to read about…” the most popular reply was “what social media tools do I use?” So I thought I’d make Friday’s blog posts a regular feature ‘One for your toolbox’. So, every Friday I’ll review online web based tools and ones that need [...]

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Collaborate to Innovate

27 January 2010

Many heads of business view collaboration as a key part of innovating successfully. These ‘leaders’ understand that it would be impossible to complete projects or innovation targets just by using internal teams alone. The answer? To look outside of the organisation for strategic partners… Successful examples of this include the Mercedes/Swatch collaboration that brought us [...]

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It ain’t what you do it’s the way that you do it

26 January 2010

I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]

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“To thine own self be true”

25 January 2010

I think, until recently, people believed that the key to finding a ‘satisfying’ career was finding a job that matched individual values, interests and skills. But although this looks good on paper, there’s a problem: it just doesn’t work in practice! It doesn’t work because peoples values, interests and skills aren’t the key drivers when [...]

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It starts with hello: being social

23 January 2010

Being social and using social media are two totally different things. Many businesses view social media as a way to: • raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients • engage people with their organisation and hope to ‘push’ them further [...]

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It doesn’t have to be handbags at dawn

21 January 2010

For a while now there’s been a little debate on how effective social media is whilst the perceived ‘reliability’ value of traditional media in the new digital economy is… let’s just say… being challeneged. Personally, I truly beleive that this world needs both – supporting one another to provide a better all round customer/client experience. [...]

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