From the category archives:

Digital

Key Collectors

3 February 2010

It took a while creating your business case for using social media internally, with many late nights and hard work, but at the heart of proposal is idea that people will be more productive through collaborating on projects using social platforms and then publishing their findings internally for all to benefit from. Productivity increases are [...]

Read the rest...

One for your toolbox – Ping.fm

29 January 2010

Yesterday I posted a question on Twitter asking “what would you like to read about…” the most popular reply was “what social media tools do I use?” So I thought I’d make Friday’s blog posts a regular feature ‘One for your toolbox’. So, every Friday I’ll review online web based tools and ones that need [...]

Read the rest...

It ain’t what you do it’s the way that you do it

26 January 2010

I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]

Read the rest...

An Investment In Involvement

9 July 2007

In a recent research study completed by Omnicom Group’s OMD, it was determined that a viewer’s engagement with a commercial had a much greater impact on ROI than a viewer’s engagement with the program in which the commercial ran. In other words, the more attention paid to the commercial itself, rather than just to the [...]

Read the rest...

The fight is on: Traditional Vs. Digital

6 July 2006

Enough’s enough, don’t you think? It’s time that the advertising industry draws the line and stops making believe that one can be both a Traditionalist and a Digitalist. It’s like believing in both the Bible and evolution. While some do try, it does tend to lead to therapy. Traditionalists in advertising still believe that they [...]

Read the rest...

Next Entries →