From the category archives:

Communication Breakdown

Marketing and the ‘Origin of the Species’

22 October 2009

The UK postal strike is a concern for businesses. Not just because of the inconvenience but because many still rely on using traditional methods of trying to communicate with their customers – current and prospective. This concern came up during a chat I had today. I was asked if I thought ‘traditional’ marketing was dead? [...]

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Are you giving off the wrong signals?

21 October 2009

After yesterday’s post (‘How can you use Social Media to generate leads?) I mentioned that we need to develop a sixth sense that flags us when someone has their ‘virtual’ hand in the air. Well this got me thinking a little as it only gives one side of the equation (as I fondly remember Mrs [...]

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‘Tweeting’ my mind – Why Mandelson needs to have a ‘chat’ with Obama

19 October 2009

Did you read in the Times yesterday that Lord Mandelson sent a letter ‘demanding’ that tax-payers money be used to fund a marketing campaign to get the UK economy back on its feet – but using Labour messaging… Under the banner of ‘Building Britain’s Future’, a leaked Mandelson memo to Brown states that that he [...]

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Where’s ‘Sid’ when you need him?

20 September 2009

I’ve just switched back to BT from Tiscali. I’ll be honest, I wished I’d never went away from them; but you live and learn as the saying goes… It was a painless process. I had a call from BT around 7.30 on Friday night. Politely she asked if it was a good time to talk? [...]

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The future of placement advertising?

14 September 2009

I think advertising is revolting(!) in both senses of the word! But in particular because they are trying to find ways to prevent us from skipping the adverts by placing them into programmes… You can almost hear them around the board table, ‘Waheyyyy…. the goverment is allowing us to use placement ads, so no-one will [...]

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People change but forget to tell each other how

1 September 2009

Or is it that we don’t recognise change until we’re asked to think exactly ‘what is it that’s different?’ At the weekend, I saw someone in a shop that I haven’t seen for 20 years. And yes, she’d changed. She was now married and 4 weeks ago she’d had a baby boy! You don’t get [...]

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Ten top Twitter tips for councils – Blog response

31 July 2009

Having read your article I don’t know whether it’s meant ‘tongue in cheek’ or whether it’s profoundly well errr profound…(!) If it is, then it’s extremely funny and I think you’re (Adrian) a very talented individual… However if the “Some other Twitter stratgey tips” link from http://www.neilojwilliams.net to this page implies that these are actually [...]

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