From the category archives:

collaboration

It starts with hello: being social

23 January 2010

Being social and using social media are two totally different things. Many businesses view social media as a way to: • raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients • engage people with their organisation and hope to ‘push’ them further [...]

Read the rest...

It doesn’t have to be handbags at dawn

21 January 2010

For a while now there’s been a little debate on how effective social media is whilst the perceived ‘reliability’ value of traditional media in the new digital economy is… let’s just say… being challeneged. Personally, I truly beleive that this world needs both – supporting one another to provide a better all round customer/client experience. [...]

Read the rest...

Business is fundamentally human not flawed

13 January 2010

“The intranet user interface, in this instance, doesn’t matter because it’s just an internal application used only by our employees. So just focus on what it needs to output and then make it secure” This, unfortunately is something I hear over and over again. Somehow, when we start talking about internal collaborative applications all of [...]

Read the rest...

Have you been green too long?

8 January 2010

Have you ever been asked to take a look at a ‘possible idea’ that could really benefit X, Y or Z but felt implementing it would mean changing the status quo or proposed an idea that meets with a lot of resistance due to internal culture transition issues – i.e. departments “always do their own [...]

Read the rest...

Social media collaboration, integration and Adrian Mole aged 13 and 3/4s

6 January 2010

Although social media is one of those meme‘s that is heavily over-used, I believe it’s purely at an early life stage, similar to that of a human growth cycle: i.e. Babies = Internet, Infants = Web and therefore Social Media could be likened to Adrian Mole aged 13 and 3/4 (showing my age a bit [...]

Read the rest...

Next Entries →