30 January 2010
One of the largest sporting events in the World, Super Bowl, is almost as important to the world of advertising as it to the sports in America. But this year, one thing will be different… A company well known for its Super Bowl advertising isn’t advertising this year. Instead it’s putting advertising $s into social [...]
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27 January 2010
Many heads of business view collaboration as a key part of innovating successfully. These ‘leaders’ understand that it would be impossible to complete projects or innovation targets just by using internal teams alone. The answer? To look outside of the organisation for strategic partners… Successful examples of this include the Mercedes/Swatch collaboration that brought us [...]
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