From the category archives:

Choices

dofollow: sharing some link juice

11 May 2010

I’ve made a decision today to spread the love a bit by making commenters links on my site ‘dofollow‘ rather than ‘nofollow‘. Well, basically it’s my way of saying thanks to people who take the time to post comments on my blog by passing on some ‘link juice‘ which will help thhem get a little [...]

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It ain’t what you do it’s the way that you do it

26 January 2010

I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]

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“To thine own self be true”

25 January 2010

I think, until recently, people believed that the key to finding a ‘satisfying’ career was finding a job that matched individual values, interests and skills. But although this looks good on paper, there’s a problem: it just doesn’t work in practice! It doesn’t work because peoples values, interests and skills aren’t the key drivers when [...]

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Asking the wrong questions equals procrastination

8 December 2009

Questions are great – but only if they lead to thinking about things differently. If we always ask the same questions are we potentially only exposing ourselves to the same answers? And if that’s the status quo, are we only going to do what we’ve always done? Customers and clients aren’t doing what they’ve always [...]

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Marketing and the ‘Origin of the Species’

22 October 2009

The UK postal strike is a concern for businesses. Not just because of the inconvenience but because many still rely on using traditional methods of trying to communicate with their customers – current and prospective. This concern came up during a chat I had today. I was asked if I thought ‘traditional’ marketing was dead? [...]

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Are you giving off the wrong signals?

21 October 2009

After yesterday’s post (‘How can you use Social Media to generate leads?) I mentioned that we need to develop a sixth sense that flags us when someone has their ‘virtual’ hand in the air. Well this got me thinking a little as it only gives one side of the equation (as I fondly remember Mrs [...]

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God Parent 3.0 and Captain Picard

15 October 2009

I’ve been a very proud God Father for exactly one week now to Cameron Nicole. There are so many things I’m feeling: excited, proud, nervous, to name a few… But I wonder what the world will be like for her in 5, 10 ,20 years time? Will social media as we currently know it have [...]

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Descisions would be so much easier if we didn’t have to choose

4 September 2009

Woke up this morning pondering on the day ahead: what to do first, this or that, tea or coffee, which film, which restaurant…And that was before I got out of bed… I’m sure you’ve all been there! The problem? Decisions are followed by consequences – so indecision is inevitable; especially when you add costly expense, [...]

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The fight is on: Traditional Vs. Digital

6 July 2006

Enough’s enough, don’t you think? It’s time that the advertising industry draws the line and stops making believe that one can be both a Traditionalist and a Digitalist. It’s like believing in both the Bible and evolution. While some do try, it does tend to lead to therapy. Traditionalists in advertising still believe that they [...]

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