From the category archives:

Business Development

Better the devil you don’t know

1 January 2010

2010 is going to be an exciting year of empahtic change. And by change I mean not only addressing projects/campaigns differently – to see if they can be done more efficiently/effectively – but evaluating who you do business with; whether it’s with suppliers, clients or when you are in your consumer guise. Successful businesses change [...]

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Write for your audience not for your ego

24 December 2009

After running a ‘few’ CMS (content managed website) training workshops over the last couple of weeks, one thing came out during it that I believe could be a reoccurring trait for many people: how to write effectively for the web. So here’s a quick 4 point checklist that I follow: Users won’t read your text [...]

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You can’t bend the Return on Involvement rules

27 November 2009

A common topic I get asked to discuss is ‘what not to do when using social media?’ It’s an interesting take, especially when there is so much emphasis on what to do. I suppose you could say that in order to produce a list of what not to dos just look at the opposite of [...]

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When did you stop being a customer?

6 November 2009

When you go to work do you conciously think, ‘right, I’m at work now. I’m a professional. I’m not going to think about that great Paul Smith suit I saw at the weekend; or those amazing black shoes or wonder if there will be any tickets left for the X Factor Live Show Final!’ Of [...]

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Are we over complicating a simple concept?

28 October 2009

Because Social Media is still emerging as a marketing platform – just in case you didn’t know – few companies (and agencies) fully understand what its true purpose is… and will be… There are so many individuals, companies, not-for-profits etc discussing ROI as it directly relates to sales, and although it can be a bi-product [...]

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Are you giving off the wrong signals?

21 October 2009

After yesterday’s post (‘How can you use Social Media to generate leads?) I mentioned that we need to develop a sixth sense that flags us when someone has their ‘virtual’ hand in the air. Well this got me thinking a little as it only gives one side of the equation (as I fondly remember Mrs [...]

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