From the category archives:

Business Development

One for your toolbox: Profinda

1 October 2010

If you have ever had to tender or submit PQQs (pre qualification questionnaires) for work you’ll appreciate what I’m about to say. As someone that writes a lot of proposals, I generally have to spend many hours (days/weeks) of writing proposed strategy, implementations, timelines etc for contracts that have, in many instances, 200 + other [...]

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I tweet therefore I am

8 February 2010

You and I have opinions. We have favourite foods (mine’s Thai by the way), books , films and personalities. We like to play sports – when we can. We love the Sci-Fi channel but don’t understand why Eastenders is so popular (subjective opinion so might see a mass exodus of twitter followers ) We like [...]

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Be2Camp – Social Media Week London

2 February 2010

Firstly, apologies for the delay in posting – this was meant to be yesterday’s blog – but I didn’t get home until 10.30pm and felt a bit knackered. Promise I’ll catch up by the end of the week What was that saying ‘the road to hell is paved with good intensions’ …! Since yeaterday. a [...]

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Collaborate to Innovate

27 January 2010

Many heads of business view collaboration as a key part of innovating successfully. These ‘leaders’ understand that it would be impossible to complete projects or innovation targets just by using internal teams alone. The answer? To look outside of the organisation for strategic partners… Successful examples of this include the Mercedes/Swatch collaboration that brought us [...]

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It ain’t what you do it’s the way that you do it

26 January 2010

I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]

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It doesn’t have to be handbags at dawn

21 January 2010

For a while now there’s been a little debate on how effective social media is whilst the perceived ‘reliability’ value of traditional media in the new digital economy is… let’s just say… being challeneged. Personally, I truly beleive that this world needs both – supporting one another to provide a better all round customer/client experience. [...]

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Prescribing return on involvement for the new digital economy

15 January 2010

Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored. The problem is that marketers and please excuse this generalisation, only like [...]

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Once more unto the breach, dear friends

4 January 2010

So that’s it… All 2009 festivities are officially over and today, for many of us, is the first day back at work after a rather nice ‘restful’ period. Over the years I’ve had different feelings on returning to work after the new year celebrations: either I’ve felt I needed a few more weeks off or, [...]

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