From the category archives:

Advertising

An Idea Worth Spreading: Coca~Cola Happiness Machine UK

7 September 2010

I came across this youtube video from Coca~Cola (launched today 7th September 2010) that is truely REMARKABLE, and one that clearly everyone involved in will talk about, think about for a very long time to come. In fact I don’t think they’ll approach a Coke machine ever again without thinking about it or wondering ‘I [...]

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Google ‘Meet Android’ meet Vodafone

14 May 2010

From time to time I like to use the ‘I’m feeling lucky’ button on Google.co.uk, it can produce some AMAZING results… And this evening was no exception… I just happened to type in ‘Meet Android‘ and clicked the ‘I’m feeling lucky’ button and saw something very cool… So I captured it using Jing and thought [...]

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What happens when the media becomes social

6 February 2010

And social becomes the media? What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour… It also means that brands, business etc shouldn’t just start throwing money at it – [...]

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The sleeper awakens

30 January 2010

One of the largest sporting events in the World, Super Bowl, is almost as important to the world of advertising as it to the sports in America. But this year, one thing will be different… A company well known for its Super Bowl advertising isn’t advertising this year. Instead it’s putting advertising $s into social [...]

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An Investment In Involvement

9 July 2007

In a recent research study completed by Omnicom Group’s OMD, it was determined that a viewer’s engagement with a commercial had a much greater impact on ROI than a viewer’s engagement with the program in which the commercial ran. In other words, the more attention paid to the commercial itself, rather than just to the [...]

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The fight is on: Traditional Vs. Digital

6 July 2006

Enough’s enough, don’t you think? It’s time that the advertising industry draws the line and stops making believe that one can be both a Traditionalist and a Digitalist. It’s like believing in both the Bible and evolution. While some do try, it does tend to lead to therapy. Traditionalists in advertising still believe that they [...]

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