I came across this youtube video from Coca~Cola (launched today 7th September 2010) that is truely REMARKABLE, and one that clearly everyone involved in will talk about, think about for a very long time to come. In fact I don’t think they’ll approach a Coke machine ever again without thinking about it or wondering ‘I wonder if…’
This is such an effective offline engagement – a sequel to the youtube viral sensation posted back on the 12th January 2010 that currently has 2,644,680 views – that transfers WoM (word of mouth) in WoW (word of web) and shows you don’t have to spend millions to reach millions…
Good Ideas Don’t Just Happen
A good idea takes time to develop so you need to bounce ideas around and let them develop into an concept that people will understand – relate to… and if they do they’ll want to share it with everyone.
If you’re wondering where to start then the web makes it easier for us to get the creative juices flowing look at other videos and see what makes them effective. Read comments left by people to understand what spurred them to leave a comment! Keep in mind that you’re looking for that ‘one thing’ that provokes a reaction in them.
And finally…
Quite often, the best ideas are the most simple ones. The online space is in expensive in real terms – i.e. it doesn’t cost you anything (other than your time) to post a tweet, upload a video to youtube etc – so use this to your advantage.
So what video’s have you seen that made you take action? Post the links in the comments below…
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That is rather brilliant! And the end where everyone is thanking the 'machine' -very clever.
Great isn't it! Loved it – such a simple idea but so effective. Thanks for the RT Robbie btw
Very clever indeed. But no way is that a London University.
Why do you say that?
Hi Lee, You know when something doesn't feel right…bit of a gut feel really. But very subtle signs such as the dress of some students (male and female), the way they are wearing their rucksacks, background noise, their reactions….some stuff I can't put my finger on, even the smile of the girl caught on camera at the beginning. I might be very wrong here, but it feels a teeny, weeny bit staged and slightly American.
Well, knowing who put the thing together I believe it is from the UK but let's go straight to the horses mouth… http://jamespoulter.co.uk/2010/09/spreading-happiness-the-coke-happiness-machine/trackback/ James me lad care to answer this one …