So as promised becasue the #shoestring tag wasn’t displaying the stream correctly – I think it was sabotaged #joke – I’ve integrated my tweets into the stream for those who might have found it difficult to follow…
If you were following along and didn’t manage to get a question in or you’ve thought up a question since the Twinterview pop it in the comments section below.
#shoestring @andybargery @leesmallwood – are we ready to go? Hi everyone, grab yourselves an icecold drink & ask for our advice about 2 hours ago via TweetDeck
OK lets get cracking. Q1 @nixdminx, What is your area of expertise in social media marketing? #shoestring about 1 hour ago via TweetDeck
@abarge I’m a strategist and prolific blogger too, I work with brands on the inside and also marketing agencies as a consultant #shoestring about 1 hour ago via TweetDeck in reply to abarge
@nixdminx thanks. yes i’ve read your blog. worthwhile people reading for some insight i suggest http://bit.ly/5plySX #shoestring about 1 hour ago via TweetDeck Retweeted by you
And Q1 to @leesmallwood. What is your area of expertise in social media marketing? #shoestring about 1 hour ago via TweetDeck
LeeSmallwood
I specialise in integrating digital communications, incororating strategy where people are, what they’re saying and how they’re saying it about 1 hour ago via web
LeeSmallwood
for FMCGs, consumer electricals, and sportsware manufactuers #shoestring about 1 hour ago via web
LeeSmallwood
I love blogging and tweeting – sometimes work gets in the way thoughlol #shoestring about 1 hour ago via web
thanks @leesmallwood, so you too are a blogger. Do you think it’s important to have a blog as part of your social media mix #shoestring about 1 hour ago via HootSuite in reply to leesmallwood
LeeSmallowood
I believe so… it’s a way of letting people see what you’re passionate about – and your personality #shoestring about 1 hour ago via web
LeeSmallwood
it also lets people see what’s going on ‘behind the brand’ #shoestring about 1 hour ago via web
Creative half of brain working on #intern #recruitment concepts, logical half keeping an eye on #shoestring about 1 hour ago via HootSuite
@abarge There is no barrier to entry for a small business to get involved – common sense and savviness are required though #shoestring about 1 hour ago via TweetDeck in reply to abarge
@nixdminx I guess the only barrier is the time and effort required to setup the right channels for your specific biz needs? #shoestring
@abarge when it comes to time; it all depends on finding relevant content and using it across facebook, twitter and or blogs #shoestring
@abarge an interior design company would showcase work well on facebook, a blog and youtube #shoestring
@nixdminx why then do you think business should care about social media? #shoestring
@abarge it’s great for start ups to make an inroad into online marketing; it’s also good to engage with your audiences #shoestring
LeeSmallwood
@abarge Social media itself is a term which, IMO, will be encapsulated under ‘communications’ #shoestring about 1 hour ago via web
Lee Smallwood
@abarge so if we apply that to your question it kind of changes the context a bit as communicating effectively with people … #shoestring about 1 hour ago via web
LeeSmallwood
@abarge must be at the heart of everything any personal brand, SME or large multinational in order to deliver on its promises #shoestring about 1 hour ago via web
@leesmallwood @nixdminx Q #shoestring how do you work out which channels are most appropriate – demographics / outreach information? about 2 hours ago via web
@ArchitectJane @leesmallwood facebook and youtube are mainstream mass audience vehicles; you can target any marketing spend #shoestring about 2 hours ago via TweetDeck in reply to ArchitectJane
LeeSmallwood
@ArchitectJane @abarge I think social media shouldn’t be seen as a ‘channel’ in the more traditional sense of the word … #shoestring about 1 hour ago via web
@ArchitectJane @leesmallwood #shoestring it’s my personal belief that a blog and bloggers are key influencers for your audiences and key about 2 hours ago via TweetDeck in reply to ArchitectJane
LeeSmallwood
RT @nixdminx ‘it’s my personal belief that a blog &bloggers are key influencers for your audiences and key’ // completely agree #shoestring about 1 hour ago via web
LeeSmallwood
@abarge … it’s more of a direct dial directly to the people in an organisation that can deliver on the brands promises #shoestring about 1 hour ago via web
@leesmallwood what do you mean by a direct dial? a way for customers to by pass your exsting custeomr service infrastructure? #shoestring
LeeSmallwood
@abarge yes, customer service, IMO, is the new marketing. Traditional forms of CS are failing badly … #shoestring about 1 hour ago via web in reply to abarge
LeeSmallwood
@abarge whilst SoMe CS use is proving to be very effective in delivering value to customers and clients … #shoestring about 1 hour ago via web
LeeSmallwood
@abarge @vodafoneuk is a great example opf this #shoestring about 1 hour ago via web
@leesmallwood yes there are some examples of really great cust service online too, like @BTcare #shoestring about 2 hours ago via HootSuite in reply to leesmallwood
@nixdminx @leesmallwood #shoestring if your target is specific rather than mainstream how do you know best site to reach them? about 2 hours ago via web in reply to nixdminx
@ArchitectJane do you know where your audience hangs out in social media? if not, try research; lots of free tools are available #shoestring about 2 hours ago via TweetDeck in reply to ArchitectJane
LeeSmallwood
@ArchitectJane that’s a great Q. In days gone by, people thought that you build it and people would come… #shoestring cc @abarge about 1 hour ago via web in reply to ArchitectJane
LeeSmallwood
@ArchitectJane … but now it’s finding the right platforms – and generally its more than just being on FB, twitter etc… #shoestring about 1 hour ago via web in reply to ArchitectJane
LeeSmallwood
@ArchitectJane … niche platforms are generally far more appropriate, but it’s important that you go to people not expect it 2b #shoestring about 1 hour ago via web in reply to ArchitectJane
LeeSmallwood
@ArchitectJane … the other way around #shoestring about 1 hour ago via web in reply to ArchitectJane
LeeSmallwood
@ArchitectJane you can either spend a lot of time googling or use SoMe monitoring tools to help like @radian6 … #shoestring about 1 hour ago via web in reply to ArchitectJane
LeeSmallwood
@ArchitectJane … although this may not be a viable option for a lot of companies – but there are freemium tools which can help #shoestring about 1 hour ago via web in reply to ArchitectJane
@ArchitectJane see the sources section here on measurementcamp wiki http://bit.ly/12Df0L really useful #shoestring about 2 hours ago via TweetDeck in reply to ArchitectJane
LeeSmallwood
@ArchitectJane here’s a list of Free social media monitoring tools http://bit.ly/bbb7j5 #shoestring about 1 hour ago via web in reply to ArchitectJane
@leesmallwood @ArchitectJane here’s a list of Free social media monitoring tools http://bit.ly/bbb7j5 #shoestring <fantastic thanks! about 2 hours ago via web in reply to leesmallwood
RT @ArchitectJane: @leesmallwood @ArchitectJane here’s a list of Free social media monitoring tools http://bit.ly/bbb7j5 #shoestring… about 1 hour ago via HootSuite
LeeSmallwood
@ArchitectJane free tools a great but #radian6 is v affordable if you look at the cost of advertising which is very hit and miss #shoestring about 1 hour ago via web in reply to ArchitectJane
Mr Tweet is a great place to identify other people to follow http://mrtweet.com/ #shoestring about 2 hours ago via TweetDeck
RT @nixdminx: Mr Tweet is a great place to identify other people to follow http://mrtweet.com/ #shoestring about 1 hour ago via HootSuite
@leesmallwood can’t see your tweets but thanks for the RT! #shoestring about 2 hours ago via TweetDeck in reply to leesmallwood
LeeSmallwood
@nixdminx hmmm v weird #shoestring about 1 hour ago via web in reply to nixdminx
@nixdminx Not just me then, @leesmallwood not showing on public timeline for #shoestring about 2 hours ago via HootSuite
@BetterPM <sigh> #shoestring cc @abarge @nixdminx about 1 hour ago via web in reply to BetterPM
@nixdminx @leesmallwood Which companies are using social media well that we could all learn from? #shoestring about 2 hours ago via HootSuite
LeeSmallwood
@abarge @vodafoneUK is a great model to follow for companies that are doing it well – pepsi is another and so is P&G #shoestring 45 minutes ago via web
RT @leesmallwood: @vodafoneUK is a great model to follow for companies that are doing it well – pepsi is another and so is P&G #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge Tampax deal with a difficult subject matter for young girls very well on the site http://bit.ly/b8sNt6 #shoestring @nixdminx 34 minutes ago via web
LeeSmallwood
@abarge but there are also smaller brands doing it just as well if not better… #shoestring 44 minutes ago via web
LeeSmallwood
@abarge @teplio , @robertaward (mypropertymentor) , @robjcameron @dreamwall are some that definitely need to be mentioned #shoestring 43 minutes ago via web
LeeSmallwood
@abarge plus I can;t miss out @subutcher 
#shoestring 42 minutes ago via web
@leesmallwood @nixdminx another Q how do you make yourself stand-out if you are using mass audience tools? #shoestring about 2 hours ago via web
LeeSmallwood
@ArchitectJane quality content is key – don’t post for the sake of posting #shoestring about 1 hour ago via web in reply to ArchitectJane
@ArchitectJane make sure you have a coherent and integrated design for your channels; brand them, make them look professional #shoestring about 1 hour ago via TweetDeck in reply to ArchitectJane
RT @nixdminx: @ArchitectJane make sure you have a coherent and integrated design for your channels; brand them, make them prof. #shoestring about 1 hour ago via HootSuite in reply to nixdminx
@ArchitectJane You need a niche or a different way of communicating that folks like or can latch on to Jane #shoestring about 1 hour ago via TweetDeck
@RobertaWard how do you analyse what people are liking and what not? #shoestring about 1 hour ago via web in reply to RobertaWard
@ArchitectJane also a good idea to check out trade association blogs and twitter feeds #shoestring about 2 hours ago via TweetDeck in reply to ArchitectJane
@nixdminx @leesmallwood What are the key first steps for starting to use social media for marketing? #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge listening listening listening… so many organisations just rush in because they hear how ‘popular’ certain platforms R #shoestring 41 minutes ago via web in reply to abarge
LeeSmallwood
@abarge … without understanding what the tone of the conversation is or even if it’s relevant. These organisations use … #shoestring 40 minutes ago via web
LeeSmallwood
@abarge … what I call a PR bomb: there’s a group of people, here’s our message, drop it on them and wait for the fallout #shoestring 39 minutes ago via web
LeeSmallwood
@abarge @nixdminx make sur that policies and procedures are in place, this is not only for large brands it applies for everyone #shoestring 38 minutes ago via web
@abarge do some research; make a plan – it’s a new innovation in marketing but traditional rules apply too #shoestring about 1 hour ago via TweetDeck in reply to abarge
@abarge blogging is the best way to create a credible community; facebook is great for retail but you need to get a following #shoestring about 1 hour ago via TweetDeck in reply to abarge
@leesmallwood what is it that @vodafoneUK does so well? #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge the team over at @vodafoneUK have learned a lot, they deal with communications v quickly, keep people informed & up2date #shoestring 32 minutes ago via web
RT @leesmallwood: the team at @vodafoneUK deal with communications v quickly, keep people informed & up2date #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge and @vodafoneUK are very approachable… I just wish my network provider was the same! #shoestring 31 minutes ago via web
@abarge no not just for big brands & in my experience big brands have a lot of bureaucracy to deal with… #shoestring 33 minutes ago via web in reply to abarge
RT @leesmallwood: @abarge no not just for big brands & in my experience big brands have a lot of bureaucracy to deal with… #shoestring about 1 hour ago via HootSuite
@leesmallwood @nixdminx how can I measure the ROI from social media marketing? #shoestring about 1 hour ago via HootSuite
@abarge for a small business, create opportunities to sell will be a key KPI; business leads and footfall are important #shoestring about 1 hour ago via TweetDeck in reply to abarge
LeeSmallwood
@abarge metrics depend on why you are using SoMe? It’s not such a straightforward answer… #shoestring @nixdminx 28 minutes ago via web
RT @leesmallwood: @abarge metrics depend on why you are using SoMe? It’s not such a straightforward answer… #shoestring @nixdminx about 1 hour ago via HootSuite
RT @leesmallwood: metrics dpnd on why you are using SoMe? It’s not such a strghtfrwrd answr. need to set objectives first then!? #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge e.g. Activity Metrics: Posts (ideas/threads), Comments & Trackbacks, Active contributors, Ratios: Member to contributor #shoestring 26 minutes ago via web
RT @leesmallwood: e.g. Activity Metrics: Posts (ideas/threads), Comments & Trackbacks, Ratios: Member to contributor #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge or Customer Support: Customer satisfaction, Number of initiated support tickets per customer per period #shoestring 26 minutes ago via web
RT @leesmallwood: @abarge or Customer Support: Customer satisfaction, Number of initiated support tickets per cust. per period #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge orgs need to establsh the why then the what… e.g. Product Development: % of ideas from customers/prospects/community #shoestring 24 minutes ago via web
LeeSmallwood
@abarge there are new metrics pretty much for any company dept, and if you’re a 1man/woman band then #shoestring 24 minutes ago via web
RT @leesmallwood: @abarge there are new metrics pretty much for any company dept, and if you’re a 1man/woman band then #shoestring about 1 hour ago via HootSuite
RT @leesmallwood: @abarge orgs need to establsh the why then the what.e.g. Product Development: % of ideas from custs/prospectsy #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge you have all of these to think about then decide what is going to help the most: both you customers and your business #shoestring 22 minutes ago via web
RT @leesmallwood: @abarge you have all of these to think about then decide what is going to help most: both custs and your biz #shoestring about 1 hour ago via HootSuite
@abarge @leesmallwood @nixdminx how can I measure the ROI from social media marketing? #shoestring <what is ROI? about 1 hour ago via web in reply to abarge
@ArchitectJane: ROI = Return on Investment i.e. is it worth your time and money #shoestring about 1 hour ago via HootSuite
@ArchitectJane ROI is return on investment ; the cause and effect of marketing #shoestring about 1 hour ago via TweetDeck in reply to ArchitectJane
LeeSmallwood
@architectjane the new ROI IMO isn’t what it’s traditionally known for return on investment… #shoestring @abarge @nixdminx 30 minutes ago via web
RT @leesmallwood: @architectjane the new ROI IMO isn’t what it’s traditionally known for return on investment. #shoestring @abarge @nixdminx about 1 hour ago via HootSuite
LeeSmallwood
@architectjane for me ROI now stands for return on involvement – it better describes the process #shoestring 29 minutes ago via web
@ArchitectJane is your ROI question about your social media work for your company? what is the main objective of marketing? #shoestring about 1 hour ago via TweetDeck in reply to ArchitectJane
@nixdminx my main objective was originally to find new customers for architectural services… #shoestring about 1 hour ago via web in reply to nixdminx
@ArchitectJane you can showcase your work on social media really well ; it can be your social portfolio and influence people #shoestring about 1 hour ago via TweetDeck in reply to ArchitectJane
@nixdminx …probably a bit naive and not very focussed! Now I´m busy&being selective about clients, but none gained through SM #shoestring about 1 hour ago via web in reply to nixdminx
@ArchitectJane you could also update your blog once a week and share the update on twitter to get some comments #shoestring about 1 hour ago via TweetDeck in reply to ArchitectJane
@nixdminx I struggle with blogging – not sure what to write that others would find interesting and don´t want to bore people #shoestring about 1 hour ago via web in reply to nixdminx
RT @leesmallwood @architectjane for me ROI now stands for return on involvement – it better describes the process #shoestring about 1 hour ago via web
Are you able to link scial media marketing effort to increased sales for example? #shoestring about 1 hour ago via HootSuite
@abarge of course you are; it’s easy to create simple tracking mechanisms to help you do this. #shoestring about 1 hour ago via TweetDeck in reply to abarge
LeeSmallwood
@abarge tracking where sales have come from isn’t difficult – in fact it’s one of the easier ones #shoestring 20 minutes ago via web
LeeSmallwood
@abarge but an increase in sales shld never be at the cost of the purchasing experience both before, during and after #shoestring @nixdminx 19 minutes ago via web
#shoestring@ArchitectJane I love your article about top 5 reason to choose an architect – you can post a photo every week too #shoestring about 1 hour ago via TweetDeck
Final two questions: what are you going to talk about on July 13th’s Shoestring Marketing event? #shoestring about 1 hour ago via HootSuite
@leesmallwood @nixdminx and…. what should people expect to learn on July 13th? #shoestring about 1 hour ago via HootSuite
@abarge they’ll get a taster of social media and practical tips; plus a chance to get their questions answered #shoestring about 1 hour ago via TweetDeck in reply to abarge
LeeSmallwood
@abarge the stages involved prior to communicating though social media platforms – a roadmap to follow if you like #shoestring 15 minutes ago via HootSuite in reply to abarge
RT @leesmallwood: @abarge the stages involved prior to communicating though social media platforms – a roadmap to follow… #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge hopefully that SoMe isn’t just about being on FB, twitter etc as that there are many other platforms to consider@nixdminx #shoestring 12 minutes ago via HootSuite in reply to abarge
LeeSmallwood
@abarge and that these online comms tools are only one factor in a larger plan @nixdminx #shoestring 12 minutes ago via HootSuite in reply to abarge
RT @leesmallwood: @abarge @teplio , @robertaward , @robjcameron @dreamwall some that definitely need to be mentioned #shoestring > thank you about 1 hour ago via HootSuite
Thanks for blog mention @leesmallwood via #shoestring about 1 hour ago via TweetDeck
LeeSmallwood
@RobertaWard YW … deserved #shoestring cc @abarge @nixdminx 10 minutes ago via HootSuite in reply to RobertaWard
if you would like to hear more from @Leesmallwood and @Nixdmiinx, join our workshop by clicking here http://bit.ly/a13iE9 #shoestring about 1 hour ago via HootSuite
Thanks very much to @leesmallwood @nixdminx for the contribution this pm. Very interesting and look forward to hearing more. #shoestring about 1 hour ago via HootSuite
LeeSmallwood
@abarge thanks for the invite Andy and great to be with @nixdminx #shoestring 9 minutes ago via Twitterrific in reply to abarge
@nixdminx thank you! I guess when you get no comments it´s easy to assume that people aren´t interested. The photo idea is great #shoestring about 1 hour ago via web in reply to nixdminx
@ArchitectJane It took me a long time to start getting comments – you need to keep at it but enjoy it too #shoestring about 1 hour ago via TweetDeck in reply to ArchitectJane
LeeSmallwood
@nixdminx that’s true. I think I went months without… Then someone said to me ‘have you asked for them?’ @ArchitectJane #shoestring 7 minutes ago via Twitterrific in reply to nixdminx
thanks also to @architectjane @betterpm @dreamwalls and others for questions and RTs #shoestring 9 minutes ago via HootSuite Retweeted by you
Looking at #shoestring about 1 hour ago via UberTwitter
LeeSmallwood
@BetterPM I’ll post my stream and intergrate it with the #shoestring stream on my blog in a bit … 2 minutes ago via web in reply to BetterPM
LeeSmallwood
@nixdminx looking forward to it have a great weekend cc @abarge #shoestring 3 minutes ago via HootSuite in reply to nixdminx
thanks everyone really interesting Q&A… now to put lessons learned into practice #shoestring about 1 hour ago via web
LeeSmallwood
@ArchitectJane you’re welcome #shoestring 5 minutes ago via Twitterrific in reply to ArchitectJane
RT @leesmallwood @nixdminx that’s true. I think I went months without..Then some1 said ‘have you asked for them?’ @ArchitectJane #shoestring about 1 hour ago via web
#shoestring thanks for your great questions; see you all on the 13th @andybargery @leesmallwood 45 minutes ago via TweetDeck
RT @tribaltalk: 5 smart ways to create additional content for your company blog – http://bit.ly/9WmJFr #shoestring 5 minutes ago via TweetDeck
RT @abarge: if you would like to hear more from @Leesmallwood & @Nixdmiinx, join the @meetup workshop here http://bit.ly/a13iE9 #shoestring 2 minutes ago via UberTwitter
Related posts:
- What happens when the media becomes social
And social becomes the media? What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to... - Social Media Fear and the SMASBO
I asked this question last week at Be2Camp, “Are you afraid of social media?” After a few looks around the room people started to put their hands up – not... - Be2Camp – Social Media Week London
Firstly, apologies for the delay in posting – this was meant to be yesterday’s blog – but I didn’t get home until 10.30pm and felt a bit knackered. Promise I’ll... - Social media collaboration, integration and Adrian Mole aged 13 and 3/4s
Although social media is one of those meme‘s that is heavily over-used, I believe it’s purely at an early life stage, similar to that of a human growth cycle: i.e.... - Social Media in Property
This week I’ll be blogging over on the MyPropertyMentor blog on how Social Media can be used by property developers to create greater visibility for their projects; whether selling a...
{ 1 trackback }
{ 0 comments… add one now }