I read on Sky News yesterday that there is a slight difference of opinion on ‘which party’ is currently out in front? There were three poll results published: ComRes, YouGov and Populus who conducted telephone interviews over two days between the 18th & 20th of April
- ComRes – interviewed 1012 adults on April 18th & 19th puts the Conservatives 9 points in front on 35% with Labour and the Lib Dems both on 26%
- YouGov – interviewed 1595 adults on April 19th & 20th and puts the Lib Dems back in the lead on 34%. With the Conservatices on 31% and Labour on 26%
- Populus – interviewed 1501 adults on April 19th & 20th and puts the Liberal Democrats a 10 point increase from last week (31%), just 1 point behind the Conservatives (32%) down 4 points, and 3 points in front of Labour (28%) down 5 points
Confused? Yes… me too. So I thought I’d add some additional keywords into my General Election dashboard on Radian6 around the subjects of:
- Will vote
- Won’t vote
- Not sure
I set the date parameters from the 18th up until today and there’s a total of 35,336 posts with 7,124 posts mentioning keywords from within the 3 areas above. Not a bad sample I thought – at least 4 times as many as the official polls…And here’s what I found:
- 46.8% will vote (3336 posts)
- 45.9% won’t vote (3271 posts)
- 7.3% not sure (517 posts)
The next question begged to be answered: What percentage % of the ‘Will Vote’ would be Conservative, Labour and Lib Dem… and this is what I found:
- Lib Dem 42.2% (1484 posts)
- Labour 31.2% (1098 posts)
- Conservative 26.5% (932 posts)
And this is the sentiment split over the last 5 days:
For me, the parties need to engage with the people that are openly stating that they ‘won’t vote’ and address why directly with them – rather than push the traditional ‘Vote <insert party name here> with no substance or perceived value behind the conversation and expect people to say ‘ok, I’ll do that then…!’
It’s quite obvious that so many people cannot separate the parties, which potentially makes people think:
a) ‘What’s the point’
b) ‘My vote won’t make a difference’
c) ‘I don’t understand how to tell which party is right for me’
d) ‘They’re all as bad as one another’
All the political parties need to start addressing these ‘common’ thoughts, and engage with honesty and transparency. And the first one to do so, implementing the new ROI (return on involvement) will have an edge going into the General Election on May 6th…
- UK General Election: Leaders Debate Round 2 #ge2010
So how will people feel after tonights Live debate on TV? It will certainly answer some questions like was the huge swing over to LibDem after seeing Nick Clegg win...
- UK General Election: Leaders Debate Round 2 – after the debate #ge2010
So even with the negative press that Nick Clegg was getting prior to the debate he’s again come out on top! The following images are from http://electwits.co.uk and show that...
- General Election: After the debate 15th April #GE2010
The figures don’t lie Reviewing the online conversations that took place during that debate, Nick Clegg looks to have won that round! From 7k + plus before the debate there...
- General Election: What the people are saying 13th April
The conservative party launched their manifesto, but it didn’t have the effect on th eonline conversation as I thought it would. It did, however, appear to have a positive effect...
- General Election: What the people are saying 14th April
Firstly a BIG thank you… Due to the number of records I’m indexing everyday to monitor the online conversations leading ip to the UK General Election on May 6th (let’s...