I talk about the new ROI (return on involvement) a lot – maybe too much? Not enough? I don’t know, you tell me…. 
But if I wanted to sum up one benefit each for small and larger organisations then:
Small is the new big
For small businesses, successfully competing in a local market will come to those that continue to build deeper relationships with their clients or customers – offline as well as online!
Real people behind the logo
For larger organisations, competing in multiple markets or globally, using social media to be ‘social’ will play a big part in their future success. Why? Well because of how quickly information travels. Time is of the essence and you’ll be measured not only on what you say but how long you took to say it!
…And finally
People, have new expectation levels for engagement/service – and they use social media to help them make the ‘right decision’ for them, when the time comes to make that decision. So whether you’re a small business or large corporate if people feel a ‘real’ connection with you – either on screen or in person, they will continue to use you or switch to you when the time comes – as long as the perception of value is greater. And that applies whether they follow you on Twitter or not…
Rocket science…? I think not 
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