You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for you?
This sounds challenging and many will think that to do so is time consuming, but only because they see it as ‘additional work’ on top of what they already ‘have to do’. The fact is, however, that it’s actually about changing the way things are done.
Today, brands and organisations need advice and guidance on ‘setting things up’ e.g. Social media policies, practices, integration techniques, guidelines and help setting up platforms and dashboards – but what will they need tomorrow as points of difference like ‘engagment’ become ubiquitous?
So, as social media becomes the norm, the overarching value to communication lies in the ability to innovate rather than the academic ability to define what social media is…
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