And social becomes the media?
What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour…
It also means that brands, business etc shouldn’t just start throwing money at it – e.g. Just because Twitter is the talk of the town and it’s a great communication tool, it needs to be reviewed how to use it to it’s best effect – e.g customer services perhaps?
As social media becomes ubiquitous, brands and organisations need to participate by adapting in a much more fundamental way: adopting social media as a ‘lifestyle change’ not as a communications channel.
They need to be more connected, act faster, be more engaged and much more engaging.
Customers and clients – people – move quickly and in order to keep up organisations will not only have to integrate their marketing and communications but also review the time it takes to respond… Because if they feel that they still need to carefully sculpt a message and then have the legal department ‘take a look at it’ – then it will mean that they’re going to be days or months late and that can not happen…
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