And social becomes the media?
What does this mean for brands in the social media space? Basically, it means that social media (SoMe) can’t be viewed as a place to be seen, it’s not another media space, it’s a behaviour…
It also means that brands, business etc shouldn’t just start throwing money at it – e.g. Just because Twitter is the talk of the town and it’s a great communication tool, it needs to be reviewed how to use it to it’s best effect – e.g customer services perhaps?
As social media becomes ubiquitous, brands and organisations need to participate by adapting in a much more fundamental way: adopting social media as a ‘lifestyle change’ not as a communications channel.
They need to be more connected, act faster, be more engaged and much more engaging.
Customers and clients – people – move quickly and in order to keep up organisations will not only have to integrate their marketing and communications but also review the time it takes to respond… Because if they feel that they still need to carefully sculpt a message and then have the legal department ‘take a look at it’ – then it will mean that they’re going to be days or months late and that can not happen…
Related posts:
- Ubiquity, value and change
You build a community, you create and share great content and identify things that are ‘ahead of the curve’. So how do you inspire others to do your storytelling for... - Return on Involvement: what people want
I talk about the new ROI (return on involvement) a lot – maybe too much? Not enough? I don’t know, you tell me…. But if I wanted to sum up... - Social Media Fear and the SMASBO
I asked this question last week at Be2Camp, “Are you afraid of social media?” After a few looks around the room people started to put their hands up – not... - It starts with hello: being social
Being social and using social media are two totally different things. Many businesses view social media as a way to: • raise awareness of their products and services – their... - The sleeper awakens
One of the largest sporting events in the World, Super Bowl, is almost as important to the world of advertising as it to the sports in America. But this year,...
