From the monthly archives:

January 2010

Nice and easy: free iPhone app

17 January 2010

On the 12th of January I built an iPhone app to bring together my blog posts, twitter feeds and news from Communicate using RSS feeds all in one place. I didn’t have to program it my self, I used a website called AppMakr that takes care of all of that and publishes it directly to [...]

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Prescribing return on involvement for the new digital economy

15 January 2010

Last year I wrote about ‘You can’t bend the Return on Involvement rules‘ (November 09). But, as with most things, this is something that I want to write more about because it’s a metric that’s challenging to measure and therefore can’t be ignored. The problem is that marketers and please excuse this generalisation, only like [...]

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Exit stage left: the cost to Google if they leave China

14 January 2010

Before I start, I have to say that I’m a little confused over Google’s reason for threatening to pull out of China now, I know they’ve stated that the decision, was a direct consequence of a sophisticated attack and censorship, but the question running around my little brain is why did they agree to the [...]

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The ultimate direct mail filter

14 January 2010

This time of year organisations start thinking about Direct Mail campaigns and if you’re one of them then the video below highlights another factor to consider… If however you don’t like receiving Direct Mail – and I can’t think why you wouldn’t – then the video will show you a way of filtering it out… [...]

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“There isn’t anything false about hope”

14 January 2010

Siting down last night I watched the film/documentary, “By the People: The Election of Barack Obama”. I recorded it the other night, it was a one year on thing after he became president (I don’t know where this year has gone though…!) What an amazing, inspiring and emotional roller coaster ride of a journey. The [...]

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Business is fundamentally human not flawed

13 January 2010

“The intranet user interface, in this instance, doesn’t matter because it’s just an internal application used only by our employees. So just focus on what it needs to output and then make it secure” This, unfortunately is something I hear over and over again. Somehow, when we start talking about internal collaborative applications all of [...]

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QR Code Augmented Reality Website

12 January 2010

If you haven’t heard of QR codes yet… click that link, because if you’re wondering how far the web can go the video below shows that we haven’t even scratched the surface yet…! The iPhone App was specifcally developed for this project. Will it become the norm? Don’t know, but it is an amazing display [...]

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Lost and found misguided adventures

12 January 2010

Searching for information online or ‘Search’ has managed to work its way in to our very DNA. In fact, I’d go as far to say that I’d expect ‘search’ to be added to the genome! The way that we work, play, shop, research and interact with one another has changed…forever. Organisations, charities, commercial operations and [...]

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