Comments on: Collaborate to Innovate http://lee.smallwood.ws/2010/01/27/collaborate-to-innovate/ Joining the dots between WOM and WOW - Social media & SEO blog Tue, 19 Oct 2010 11:10:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lee Smallwood http://lee.smallwood.ws/2010/01/27/collaborate-to-innovate/comment-page-1/#comment-226 Lee Smallwood Fri, 29 Jan 2010 14:43:25 +0000 http://lee.smallwood.ws/?p=797#comment-226 Great comment Robbie, and yes you're right in that it's so important to "cement the relationship" by taking the online relationship offline at ALL available opportunities.<br><br>Social media/networking, unlike more traditional channels used for campaigns etc, doesn't have an 'end-game' per se, instead there are levels of engagement and enrichment - for both sides. I think the old adage of "you reap what you sew" sums it up nicely when we apply the following formula<br><br>(right tools + right people using them) * authentic/transparent conversation = reciprocal awareness, conversation and sustainable development<br><br>Thanks for posting Robbie Great comment Robbie, and yes you're right in that it's so important to “cement the relationship” by taking the online relationship offline at ALL available opportunities.

Social media/networking, unlike more traditional channels used for campaigns etc, doesn't have an 'end-game' per se, instead there are levels of engagement and enrichment – for both sides. I think the old adage of “you reap what you sew” sums it up nicely when we apply the following formula

(right tools + right people using them) * authentic/transparent conversation = reciprocal awareness, conversation and sustainable development

Thanks for posting Robbie

]]> By: Roberta Ward http://lee.smallwood.ws/2010/01/27/collaborate-to-innovate/comment-page-1/#comment-225 Roberta Ward Fri, 29 Jan 2010 13:57:48 +0000 http://lee.smallwood.ws/?p=797#comment-225 Taking the subject of collaboration a bit further, one thing that strikes me which is rarely talked about on blogs about social media etc is the end goal. The end goal being that at some point it is pertinent to go meet the person you have connected with via the medium.<br>Many folks seem to think that pushing products is what it is for. All business is about building relationships and using all the tools at your disposal to do so. Social media is THE best tool for this. And it can put you in front of people that you would not normally get past the 'gatekeepers' of-simply because they feel connected to / like you BEFORE they meet you. Meeting you just cements the relationship further.<br><br>In my opinion this saves a lot of time and cost over traditional methods.<br>Good eh? Taking the subject of collaboration a bit further, one thing that strikes me which is rarely talked about on blogs about social media etc is the end goal. The end goal being that at some point it is pertinent to go meet the person you have connected with via the medium.
Many folks seem to think that pushing products is what it is for. All business is about building relationships and using all the tools at your disposal to do so. Social media is THE best tool for this. And it can put you in front of people that you would not normally get past the 'gatekeepers' of-simply because they feel connected to / like you BEFORE they meet you. Meeting you just cements the relationship further.

In my opinion this saves a lot of time and cost over traditional methods.
Good eh?

]]> By: uberVU - social comments http://lee.smallwood.ws/2010/01/27/collaborate-to-innovate/comment-page-1/#comment-224 uberVU - social comments Thu, 28 Jan 2010 08:05:02 +0000 http://lee.smallwood.ws/?p=797#comment-224 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Friendfeed by leesmallwood: New Blog Post: Collaborate to Innovate http://lee.smallwood.ws/2010...... Social comments and analytics for this post…

This post was mentioned on Friendfeed by leesmallwood: New Blog Post: Collaborate to Innovate http://lee.smallwood.ws/2010…...

]]> By: Lee Smallwood http://lee.smallwood.ws/2010/01/27/collaborate-to-innovate/comment-page-1/#comment-223 Lee Smallwood Thu, 28 Jan 2010 03:37:34 +0000 http://lee.smallwood.ws/?p=797#comment-223 Thanks Rob. I think also that it's the only way for organisations as a whole to keep on top of technological advances, and to keep pushing the boundries. <br><br>Thanks again for your input Rob :) Thanks Rob. I think also that it's the only way for organisations as a whole to keep on top of technological advances, and to keep pushing the boundries.

Thanks again for your input Rob :)

]]> By: robjcameron http://lee.smallwood.ws/2010/01/27/collaborate-to-innovate/comment-page-1/#comment-222 robjcameron Thu, 28 Jan 2010 03:10:39 +0000 http://lee.smallwood.ws/?p=797#comment-222 Lee, you have made some excellent points here. Relying on internal resources, who sometimes do not understand or have the knowledge of the external market and competitive actions tends to lead to slow development cycles for new products, that at times do not meet customer needs. By employing open innovation and collaboration you can fish in a bigger pool and move much more quickly. Lee, you have made some excellent points here. Relying on internal resources, who sometimes do not understand or have the knowledge of the external market and competitive actions tends to lead to slow development cycles for new products, that at times do not meet customer needs. By employing open innovation and collaboration you can fish in a bigger pool and move much more quickly.

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