I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the corporate box of the local rugby side or six nations tournaments…!
But even if we’re not pulling out a 3 wood or shouting out the odd blue word when one of the opposing team makes an interception, runs for 50m and strides over the line for try (personal experience coming through there) we’ve been social for so long in so many other ways it makes you wonder what the negativity regarding social media is all about:
• When you call someone to tell them you’ve heard about a potential opportunity for them… you’re being social
• When you share another blogger’s post with your blog readers or Twitter followers… (blatent hint – ahem cough) you’re being social
• When you hand out a business card… you’re being social
• When you return phone calls, respond to emails, post a tweet, write on forums or post comments – you’re being social
Being social is a HUGE part of the business function because people don’t do business with businesses; people do business with people – and with people they like and enjoy being around…
So the real question is, are you taking FULL advantage of the social networking you (or your team) are already doing by exploring different ways of doing what you’ve naturally done for a very long time?
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