2010 is going to be an exciting year of empahtic change. And by change I mean not only addressing projects/campaigns differently – to see if they can be done more efficiently/effectively – but evaluating who you do business with; whether it’s with suppliers, clients or when you are in your consumer guise.
Successful businesses change as their clients or customers do. But it often surprises me how many organisations continue to ‘stick’ with their existing suppliers when they aren’t happy with them or the service/results they provide!
The old addage of “it’s better the devil you know, than the one you don’t” has long been overdue for a review, because it’s so much easier now to get to ‘know’ a business or an individual – their products or services and the level of after care they offer by what people are saying about them online.
Everyday, we make successful consumer purchasing decisions based upon product/reader/user comments and ratings – the main difference being, of course, is the monetary value. And although this level of purchase will generally be finalised by review panel, following a tender/pitch process, is there any harm inviting organisations to take part based upon the results they’ve achieved and the ‘testimonials’ that they’ve received? I think not…
So the the main point is, in order to effectuate change you may need to ‘upset the apple cart’, especially if your customers/clients have decided they now want oranges!
Or you can stay as you are and be known as an ‘also ran’ …
What is one thing your clients or customers want you to change in 2010? If you’re not sure – ask them…!
As always, happy to be challenged and educated 
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