From the monthly archives:

January 2010

The sleeper awakens

30 January 2010

One of the largest sporting events in the World, Super Bowl,  is almost as important to the world of advertising as it to the sports in America. But this year, one thing will be different… A company well known for its Super Bowl advertising isn’t advertising this year. Instead it’s putting advertising $s into social [...]

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One for your toolbox – Ping.fm

29 January 2010

Yesterday I posted a question on Twitter asking “what would you like to read about…” the most popular reply was “what social media tools do I use?” So I thought I’d make Friday’s blog posts a regular feature ‘One for your toolbox’. So, every Friday I’ll review online web based tools and ones that need [...]

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Collaborate to Innovate

27 January 2010

Many heads of business view collaboration as a key part of innovating  successfully.  These ‘leaders’ understand that it would be impossible to complete projects or innovation targets just by using internal teams alone.  The answer? To look outside of the organisation for strategic partners…  Successful examples of this include the Mercedes/Swatch collaboration that brought us [...]

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It ain’t what you do it’s the way that you do it

26 January 2010

I blogged at the weekend on the importance of being social. But employers, business mangers, owners etc worry about employees using social media without understanding that it can be as important as say going for a round of golf and by the 18th hole a deal has been struck, or holding a ‘meeting’ in the [...]

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“To thine own self be true”

25 January 2010

I think, until recently, people believed that the key to finding a ’satisfying’ career was finding a job that matched individual values, interests and skills. But although this looks good on paper, there’s a problem: it just doesn’t work in practice!
It doesn’t work because peoples values, interests and skills aren’t the key drivers when it comes to selecting a [...]

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It starts with hello: being social

23 January 2010

Being social and using social media are two totally different things.
Many businesses view social media as a way to:
• raise awareness of their products and services – their offering – and hope that this will be enough to capture new customers/clients
• engage people with their organisation and hope to ‘push’ them further along the purchasing [...]

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The State of Now: #140conf London Meetup

22 January 2010

Yesterday evening I was fortunate to attend the #140conf in London Meetup. What a great night and so well organised by Bernie Mitchell (@BernieJMitchell) and his team. NOTE: If you haven’t hooked up with him yet…you NEED to
The evening was fantastic with speakers: Jeff Pulver (@jeffpulver Jeff’s Blog) – State of NOW, producer [...]

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It doesn’t have to be handbags at dawn

21 January 2010

For a while now there’s been a little debate on how effective social media is whilst the perceived ‘reliability’ value of traditional media in the new digital economy is… let’s just say… being challeneged.
Personally, I truly beleive that this world needs both – supporting one another to provide a better all round customer/client experience.
Enhanced Customer [...]

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You say potato I say solanum tuberosum: search term basics

20 January 2010

You’ve written an excellent post, checked it for grammar and spelling errors and now you’re all ready to publish… but STOP… will what you’ve written get listed on the SERPs (search engine results pages? A recurring issue I see, when discussing website content, is that people tend to write from their perspective – not from [...]

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