Comments on: When did you stop being a customer?

By: Des Paroz

Des Paroz — Wed, 02 Dec 2009 01:56:16 +0000

One of the principles I try to get through to businesses about social media, blogs, etc, is that the conversation about your brand happens with or without you.

Ignoring it and hoping it will go away doesn't mean it doesn't happen. It just means you aren't involved.

Trying to stop it or dominate it is equally problematic.

Instead, businesses should be prepared to become a participant in the conversation, and listen and contribute. If they do this openly, there's a good chance their opinion will at least be heard.

And you're right. Why do marketers think of customers as being "people out there". We're all customers, and we all love to buy things that we want, and hate to be sold to.

By: Rob Cameron

Rob Cameron — Sat, 07 Nov 2009 21:20:58 +0000

RT @LeeSmallwood When did you stop being a customer? http://bit.ly/4kXha1

By: uberVU - social comments

uberVU - social comments — Sat, 07 Nov 2009 08:02:44 +0000

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This post was mentioned on Friendfeed by Lee Smallwood: Blogged: When did you stop being a customer? http://ping.fm/dsjdL...

By: Volker Ballueder

Volker Ballueder — Fri, 06 Nov 2009 17:55:41 +0000

RT @LeeSmallwood: Blogged: When did you stop being a customer? http://ping.fm/dsjdL