From the monthly archives:

November 2009

Open Source Social Media Marketing (OS2M2) – and poached eggs!

27 November 2009

Can I float something by you that I’ve been thinking about for some time…? I’ve chatted it through with a couple of people and their reactions were pretty positive…! But don’t let that sway you. What do you think? If you look at the following definitions…: 1. Open Source describes practices in production and development [...]

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You can’t bend the Return on Involvement rules

27 November 2009

A common topic I get asked to discuss is ‘what not to do when using social media?’ It’s an interesting take, especially when there is so much emphasis on what to do. I suppose you could say that in order to produce a list of what not to dos just look at the opposite of [...]

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Blog content and structure: A quick check list

23 November 2009

Last week was probably one of the busiest weeks I’ve ever had; total miles travelled 1434! I met a some great people for the first time, ran a couple of CMS (content mangement systems) training courses plus had a couple of fantastic lunches to boot Strangely, two questions that kept coming up were ‘how do [...]

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If you only do what you’ve always done you’ll only get what you’ve always got

17 November 2009

This year, I’ve heard comments like, “Just keep doing what we’ve done and the work will come in. Don’t worry, ‘things’ will turn around!” But what exactly are ‘things’ ? Thankfully, organisations are beginning to understand that in order to achieve sustainable and scalable growth it needs to change. But change can make many people [...]

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Collaboration doesn’t need to be painful – or precious

11 November 2009

There’s a lot of talk on how using social media can change the way organisations, businesses, not-for-profits etc communicate with their customers. But let’s not forget that it can also change the way organisations work/communicate internally as well. If you’re currently considering proposing the integration of social media into your organisation’s communication activities then you’ll [...]

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The value of a word is the idea it represents

9 November 2009

Words are everywhere but we barely notice them. How many times do you see the word ‘if‘ in a day? Do you ever ponder on what it means? So, as you’re reading this sentence, your eyes are jumping ahead to the next word trying to digest all its meaning. Your brain’s carefully separating the spaces [...]

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When did you stop being a customer?

6 November 2009

When you go to work do you conciously think, ‘right, I’m at work now. I’m a professional. I’m not going to think about that great Paul Smith suit I saw at the weekend; or those amazing black shoes or wonder if there will be any tickets left for the X Factor Live Show Final!’ Of [...]

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How one man can cause a groundswell…! Amazing video…

5 November 2009

No matter how someone looks, or what they do, they can influence a lot of people… One man can make a difference…!

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Those that watch, those that make and those that wonder…

5 November 2009

When I was 15 my Dad took me to one side and said, “Lee, there are 3 types of people in this world, do you know who they are?” I rattled my brain and came back with, “thinkers talkers and doers Dad.” Said in a very pleased ‘I know where you’re coming from’ kind of [...]

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