Did you read in the Times yesterday that Lord Mandelson sent a letter ‘demanding’ that tax-payers money be used to fund a marketing campaign to get the UK economy back on its feet – but using Labour messaging…
Under the banner of ‘Building Britain’s Future’, a leaked Mandelson memo to Brown states that that he had written up a strategy for using government advertising to build “wider public confidence” in Labour’s handling of the recession. But how exactly have Labour handled the recession? Personally I don’t think they’ve ‘handled’ it at all. Man-handled it more like and now Mandelson proposes using ‘our’ money to try and convince us that what they’ve have done, and supposedly going to do, will help build a future!
Sorry Mr M. but I think you don’t fully understand that you’re now speaking to a nation that is inter-connected. We’re listening and you’re shouting. We make our decisions not on what you say or how you say it, but on what others say and how they say it. And at the moment you and Labour are not listening to anything ‘we’ are saying. Don’t you know that you can use Social Media to find out exactly what people are talking about you? Welcome to Social Media lesson one…
Given your position, I find it difficult to comprehend that you [Labour] believe you can change public opinion just by paying lip service – say one thing and do the opposite, or do nothing at all. Throwing tax payer money at a campaign, using messages that you [Labour] have quite obviously written in a vacuum will NOT work.
Do you honestly believe that these ‘push tactics’ will appeal to us and we’ll stand up and be counted as supporters? Well for your information we’re standing up now, but we’re not being counted! However, we’re counting the number of times we’ve been let down. We’re counting the number of times that our private information has been left in a taxi, on a train or got lost in the post. We’re counting the amount of money we’ve paid as tax and has been used as bank ‘bail outs’ – only to hear that nothings changed and big bonuses are still being paid.
The days when a successful marketing campaign could be influenced by the amount of money thrown at it are long gone. When was the last time you saw an ‘As seen on TV’? Well Mr Mandelson, we’ve seen you on TV and your comment “If I can come back – we can come back” was hard hitting – but I suspect not in the way you meant it to be received.
We need a government that best represents us. A government that stands for what we truly believe in – not the other way round.
My 2p of advice is throw away the strategy you’ve written and have a chat with Obama because the audience is listening and at the moment we’re thinking of changing channels…
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hoooweee! Im sensing bees and bonnets here Mr S! Still you are right though- I would agree totally with your sentiments. The cheek of 'em! As if they haven't put us in enough of a fine mess, no need to compound it more.
Particularly love this bit: “We’re counting the number of times that our private information has been left in a taxi, on a train or got lost in the post. We’re counting the amount of money we’ve paid as tax and has been used as bank ‘bail outs’ – only to hear that nothings changed and big bonuses are still being paid.”
Another mighty blog.