From the monthly archives:

October 2009

The Lighter Side of Social Media – Part 8

31 October 2009

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In marketing we trust?

30 October 2009

In the past, people readily soaked up what they’ve read in publications or watched on TV; possibly due to people having a ‘limited’ soap box to give feedback to the people pushing the messages. This ‘monolouge’ thankfully, has changed. New forms of communication have paived the way for 2-way conversations about products, services and people. [...]

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Are we over complicating a simple concept?

28 October 2009

Because Social Media is still emerging as a marketing platform – just in case you didn’t know – few companies (and agencies) fully understand what its true purpose is… and will be… There are so many individuals, companies, not-for-profits etc discussing ROI as it directly relates to sales, and although it can be a bi-product [...]

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Things that make me chuckle…!

26 October 2009

Giant seagull ignored by newsreader!

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The lighter side of marketing!

25 October 2009

The Truth According to MicroSoft: Bill Gates dies, and ascends to the Pearly Gates to meet God. God immediately recognizes him and says to him “Bill Gates — you’re a great man. I shall give you a choice of either heaven or hell.” Bill Gates tells God that he would like to see both before [...]

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Marketing and the ‘Origin of the Species’

22 October 2009

The UK postal strike is a concern for businesses. Not just because of the inconvenience but because many still rely on using traditional methods of trying to communicate with their customers – current and prospective. This concern came up during a chat I had today. I was asked if I thought ‘traditional’ marketing was dead? [...]

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Are you giving off the wrong signals?

21 October 2009

After yesterday’s post (‘How can you use Social Media to generate leads?) I mentioned that we need to develop a sixth sense that flags us when someone has their ‘virtual’ hand in the air. Well this got me thinking a little as it only gives one side of the equation (as I fondly remember Mrs [...]

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How can you use Social Media to generate leads?

19 October 2009

That’s the £64,000 question on every business owner, sales person or marketer’s lips, – whether they’re are large organisation or a small to medium sized business. Simply put, you can’t but Social Media helps open up doors to people that might not have found you if you only used traditional communication methods… The fact is, [...]

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‘Tweeting’ my mind – Why Mandelson needs to have a ‘chat’ with Obama

19 October 2009

Did you read in the Times yesterday that Lord Mandelson sent a letter ‘demanding’ that tax-payers money be used to fund a marketing campaign to get the UK economy back on its feet – but using Labour messaging… Under the banner of ‘Building Britain’s Future’, a leaked Mandelson memo to Brown states that that he [...]

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