From the monthly archives:

September 2009

Over a billion people are talking, are you listening?

12 September 2009

Did you know that everyone’s talking about you? Well they could be, but are you paying attention? There are so many listening tools out there that I’m just going to focus on some of the free ones that you can set up and then forget about. Then I’ll also offer some ideas for what to [...]

Read the rest...

How to start using Social Media for business – Part 2

10 September 2009

The very word ‘strategy’ can make many people shudder. But it needn’t be that way. After all, strategy is just a series of answers to some specific questions. The trick is to understand what the right questions to ask are in the first place… Hopefully this post will help you find some of those questions [...]

Read the rest...

Justifying Social Media in terms of ROI

8 September 2009

This post is a prequal to the forthcoming ones on social media strategy/implementation (request from @samatlounge). But as I received an email this evening and I didn’t have a chance to blog today, I thought I’d post it… In business, implementing and engaging in anything new, justifying ROI has always been a concern. But in [...]

Read the rest...

How to start using Social Media for business – Part 1

7 September 2009

Why use Social Media? When looking at Social Media it can be a little daunting to understand why, how, when and where to start. And not knowing this can make it difficult when trying to explain to your boss that your company should at least be evaluating the use of Social Media. But is your [...]

Read the rest...

Adoption / Innovation Curve – people formally identified!

5 September 2009

The Traditional Curve The Reality Curve

Read the rest...

Descisions would be so much easier if we didn’t have to choose

4 September 2009

Woke up this morning pondering on the day ahead: what to do first, this or that, tea or coffee, which film, which restaurant…And that was before I got out of bed… I’m sure you’ve all been there! The problem? Decisions are followed by consequences – so indecision is inevitable; especially when you add costly expense, [...]

Read the rest...

Are you QR-ious?

3 September 2009

The Paradigm shift with QR Codes is growing within Advertising, ALL types of Print media, Mobile and e-media communications, information, marketing, product packaging & labeling, POS signage, Print Ads and promotions will never be the same. Although QR Codes are common in Japan and becoming common in Europe and Nordic countries, their use in print [...]

Read the rest...

The Language of the People

2 September 2009

How long would it take you to learn all the 6,913 languages spoken in the world? (Source: Wiki Answers) Are you really trying to work it out or are you Googling the question to see if there are 6,913 languages in the world? Or did you say, ‘why would you want to?’ The point is [...]

Read the rest...

← Previous Entries

Next Entries →