From the monthly archives:

September 2009

Smile and everyone bursts into fits!

30 September 2009

Being brought up in the country I find it really fascinating that every time I come to the ‘big smoke’ (London) that no-one appears to smile – especially on tubes. People, it seems, will do almost anything to avoid making eye contact, maybe through fear that you’re some strange person (which they may have a [...]

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Social Media: Getting approval from your boss

28 September 2009

You’re on Facebook, Twitter, MySpace, LinkedIn etc.  and know and understand the benefits of using social media as a way of ‘meeting’ your clients and customers – current and prospective. But how can you convince your boss when they think Social Media is really ‘just for kids’ and takes up too much time out of [...]

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Make your exhibitions like your website homepage

23 September 2009

Had a great day at the GLEE exhibition in Birmingham today, great show with so many amazing stands that really made you want to look at the products they were promoting to retailers.
So what is GLEE? Well it’s a self-professed “Three days of insights and inspirations with a range of free seminars and features, designed [...]

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Competitive advantage when all else fails…

22 September 2009
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Where’s ‘Sid’ when you need him?

20 September 2009

I’ve just switched back to BT from Tiscali. I’ll be honest, I wished I’d never went away from them; but you live and learn as the saying goes…
It was a painless process. I had a call from BT around 7.30 on Friday night. Politely she asked if it was a good time to talk? I [...]

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If the marketing department controlled the dictionary…(!)

19 September 2009
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Play fewer notes…

18 September 2009

Like for most kids, growing up was a bit challenging. I remember the first two weeks of high school after we ‘emigrated’ from North Wales to Bournemouth – all very strange with too many new things, so I fell back on what I knew – music.
I didn’t play the guitar all that well but I [...]

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“Don’t knock the weather; nine-tenths of people couldn’t start a conversation if it didn’t change once in a while.”

15 September 2009

Why is it that some people seem to be able to strike up a conversation with ease. Effortlessly moving from one subject to the next…
Oh to have the ability to know exactly what will get you on-side right from the off. A lot of us have felt/thought it at some point I’m sure…
No matter where [...]

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The future of placement advertising?

14 September 2009

I think advertising is revolting(!) in both senses of the word! But in particular because they are trying to find ways to prevent us from skipping the adverts by placing them into programmes…
You can almost hear them around the board table, ‘Waheyyyy…. the goverment is allowing us to use placement ads, so no-one will be [...]

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